I dilettevoli sermoni, altrimenti satire, e le morali epistole, insieme con La poetica [...]

I dilettevoli sermoni, altrimenti satire, e le morali epistole, insieme con La poetica [...]

A Venetian, Gabriele Giolito de Ferrari (1508-1578), established a bookstore and printing shop in Venice with his father, named “Liberia del Fenice” (the Phoenix bookstore). As we have seen with other printer’s devices, the mark may illustrate the locale or name of the shop or of the printer. Giolito de’ Ferrari’s mark depicts a Phoenix (i.e. Fenice) rising from the fire below. Giolito’s motto is “Semper eadem”, which translates as “Always the same”. It describes, most certainly, the fate of the Phoenix, which rejuvenates itself on a perpetual basis, but, perhaps, also the nature of printing: but for the wearing out of type, a text can be printed in relative perpetuity once set.

Horace (65 BC-8 BC)

Archives and Special Collections, University of Ottawa [PA 6399 .A1 1559]

Vinegia, Apresso Gabriel Giolito de Ferrari

1559

Archives and Special Collections, University of Ottawa

Book

Italian

Text

ARSC_PR_PA 6399 .A1 1559