Digital History - Histoire Numérique

To Keep a Slender Figure No One Can Deny

Dublin Core

Title

To Keep a Slender Figure No One Can Deny

Subject

Cigarette advertisement targeting weight loss and female nicotine consumption.

Description

Starting in 1929, Lucky Strike started a campaign focused on selling tobacco products to women specifically by targeting weight loss. The particular ad reads "To keep a slender figure no one can deny...reach for a lucky instead of a sweet." The slogan was inspired by Lydia Pinkham's Vegetable Compound, which promoted vegetable's over sweets.

Creator

American Tobacco Company

Source

https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/sweet/large/sweet_1.jpg

Publisher

Stanford Research Institute

Date

1929

Contributor

Lucky Strike

Type

Advertisement

Files

Reach For a Lucky 1.jpg

Citation

American Tobacco Company, “To Keep a Slender Figure No One Can Deny,” Digital History - Histoire Numérique, accessed October 6, 2024, http://omeka.uottawa.ca/jmccutcheon/items/show/555.

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