To Keep a Slender Figure No One Can Deny

To Keep a Slender Figure No One Can Deny

Cigarette advertisement targeting weight loss and female nicotine consumption.

Starting in 1929, Lucky Strike started a campaign focused on selling tobacco products to women specifically by targeting weight loss. The particular ad reads "To keep a slender figure no one can deny...reach for a lucky instead of a sweet." The slogan was inspired by Lydia Pinkham's Vegetable Compound, which promoted vegetable's over sweets.

American Tobacco Company

https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/sweet/large/sweet_1.jpg

Stanford Research Institute

1929

Lucky Strike

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