50 10 686 https://omeka.uottawa.ca/jmccutcheon/files/original/a42697a1a54286d4bf3ec502e157ff42.jpg 1bc1c284c0224393c77c970662fce7df Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource First a Shadow Then a Sorrow Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Henry Wadsworth Longfellow quote used to promote weight loss through smoking Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/fsf/large/fsf_12a.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Future Shadow https://omeka.uottawa.ca/jmccutcheon/files/original/4752b246fc876aaff6a5c15f934575ea.jpg c1669de0adaace030d17ce6df6f3d503 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource The Spirit of Youth Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Carry on -avoid that future shadow. Targeting young women to be healthier and slim by smoking Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/fsf/large/fsf_14a.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Future Shadow https://omeka.uottawa.ca/jmccutcheon/files/original/9c525386c33281a1c7a2b6ce1eea39e7.jpg 6d346ed27d00287ab4acef3578ba7b32 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Be Moderate Avoid that Future Shadow Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Focusing on weight loss through nicotine consumption. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/fsf/large/fsf_15.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Future Shadow https://omeka.uottawa.ca/jmccutcheon/files/original/cc2bca5b84dbd7726f1a713aa8c18e97.jpg 58221887e278094f5d8e161d76c10c7b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Warn Her -Ere Her Bloom is Past Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Quote from William Cullen Bryant. Future Shadow -focused on weight loss and avoiding temptation. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/fsf/large/fsf_33.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Future Shadow https://omeka.uottawa.ca/jmccutcheon/files/original/50815868d36765bbfede4f4efc903b9b.jpg 205011876c661ff8e0f9769a148f22ca Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Condemning Shadows Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Shakespeare quote, condemning shadows. Focuses on targeting women's diets and nicotine consumption. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/fsf/large/fsf_21.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Future Shadow https://omeka.uottawa.ca/jmccutcheon/files/original/9e98272bc8e9aa45e4b29dc18e6bc924.jpg 515996c1c662358e8660bfb037113cbf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women are Free! Subject The topic of the resource Torches of Freedom -Edward Bernays Description An account of the resource Advertisement focusing on the "Torches of Freedom" campaign whereby it holds that an ancient prejudice has been removed, and it promotes the consumption of tobacco products by women in America in 1929. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://www.bbc.com/news/magazine-20042217 Publisher An entity responsible for making the resource available BBC News Magazine: republished Date A point or period of time associated with an event in the lifecycle of the resource 1929 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Torches of Freedom https://omeka.uottawa.ca/jmccutcheon/files/original/d81e00fcd9d53545ba153ed78cae0178.pdf d564286268bd6c2a98cc0d301588c70e PDF Text Text b THE AMERICAN TOBACCO CO` Cigarettes Lvc Strike Pall all Johnnte Walker Omar Lord Salisbury Sweet Caporal One Eleven A, r Little Cigars Piccadilly Sweet Caporal b I Cigarette Papers Ris La Croix La Croix Wheat Straw r i Smoking Tobaccos Bull Durham Tuxedo Buckingham Five Bros . Pipe Smoking U. S. Marine Lucky Strtke Twist Tobaccos Cotton Boll Signal Yellow Tag ti c_ o y,~~~c•~ ~~~ Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/mxhx0016 �Kigh Grade Smoking Mixfures Blue Boar Old English Curve Cut Serene Carlton Club Garrick Imperial Cube Cut Lone Jack Arcadia Plug Chewing and Plug Smoking Tobaccos Boot Jack Piper Heidsieck Spear Head } Penn's Natural Leai Mayo's Eglantine Mayo'a lay Battle Ax American Navy Red J Sickle Cold Rope E. Rice Greenville Butler and Boaher'r Beat Naoy Five Brothert Lucky Strike Old Fioneaty Standard Navy Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/mxhx0016 �. .C?~.;~•~ It is the desire and policb o f , .~Yu~nTe~cw,f^~a ., e 00 to extend to its customers the maximum o f servlce and everb courtesy within its power M .uwwws .~ Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/mxhx0016 , �JOHN BARRl'MORE GEORGE ARLfSS M "The Jlfan From'lilankley's" The screen's greatest ector in a modern sophisticated eomedy. iR "r2"be Green Goddess" TAe grest star of'DisnelP' in soother of his great stage successes. i I 4 rrSoug of 2"he 11'est" "Cruder a R'exas Jlfoon" From the stage success 'Rsi.bnw ." John Bules, Vivienne Sep d. First outdoor albTechnicolor Operetta. Frank Fay. Raguel Torres, Armids, Nosh Beery, Myrna Loy, Af1 Tecboiwlor. - a AL JOLSON "Caolden 17awn" o As 11 ./Hanlmy'r An epic of the minstrel . dtory and sonFs by Irving Berhn. SrnresnTerbnirolos, "Hold Everythiug" From the Broadway success . Winnie Lightner, Joe F . Brown, Geor ea ~irpen[ier . All 7gerbnlrobr, "Sweet Kitty Bellairs' From the famous sta e oper etta . Walter Woolf ~ivienne Srgs1 Noah Arcry. Tacbnisolor. . F•om the Belasco snge play . With losely Marian Nixon, who scored opposite John Barrymore in •'Geoeral crack^. W Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/mxhx0016 �MARILYN MILLER m r<Sauy , Alexander Gray, Ford Sterb in5, Pert Kelton, Joe E. Brown. All Technicolor musinl extraraXanu . RICHARD BARTHELMESS m "Sons of the ~jods" by Rex Beach with Constance Bennett Supreme dramatic 6en6ation of the century• "The Song of the Flame" From the Rreat musical romance . Alexandet Gray . Bernice Claire . Noah Beery, Alice Gcntle-aIl in Technicolor . ERE are some of the "The Bride of the YZegiment,• Virienne Se8a1, Allan Prior, Louise Fazenda, Myrne Loy, R'alter Pigeon, Lupino Lane, Ford Stedinb. From the famous operett . "The Fady in Ermine ." All in Technicolor. great pictures made by Warner Brosr and First National to be released during the course of the N next few weeks. FIRST NATIONAL & Vitaphone t ictures Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/mxhx0016 ~ ° r w c ~ � Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource The American Tobacco Company's Leading Products Subject The topic of the resource List of products produced by the American Tobacco Company. Description An account of the resource Some of the best-selling products by ATC, which includes Lucky Strike cigarettes. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/#id=mxhx0016 Publisher An entity responsible for making the resource available Truth Tobacco Industry Documents Date A point or period of time associated with an event in the lifecycle of the resource March 5, 1930 Type The nature or genre of the resource Report American Tobacco Company Report https://omeka.uottawa.ca/jmccutcheon/files/original/408642ce31d5280f7d07a7599450a9a8.pdf 55e97588da0464e27180be1d70d1f732 PDF Text Text _. z pTS;hSdEi USRD IN LY~Ti~I~{~-~iNx'zRi TLSlNG 1917 - IT18 TCAaT &D 192) - CH"lti TU 'L'Ho HIinIJD TIL ;T Ns.Vk:it CF;AfdOal: . TO SMOLd IWW GOOD A CIOnh ; ;F':1 . isri,J.LY C ..t+ ili ~,ni,N: YOU m6bY' Y`RY A LUCCiY STR%HS ONB LUCf.Y aT2tlr_j~ Li.,iU6 1'o d:dOTHuIi 1924 - BIFOAUSIS ITiB TOA6TiiD 1927 - °NO SNttOdT IRBITATION - NO COUGH TO ;C[tuA? OF TiLt Tb®ACCJ CIiOP IOUlI THEiO, .T pAOTd( .'TION ~ 19~28 THa CRYd,tii OF T tl5 OROP - THH FLN SST r'LAVOR - TI1E CKEA1'd;T BIiJCY;IM T rCHYBti UN TNGCROP"RSACN FOR A LUC1fY tN6Tls'AU UP' A SW"T 1929++ ITi6000U TO 8FI03L8 LUOSIf;6 1930 - YOHR . TtHiOI:T YAOTiN)TION - AG-:.SNuT laiil1 .,T1Jti C tl!GN LUC$It8 e1R8 i,LiTT.YB }QtiD T'0 YJUE4 Tri30aT 1932 - NATURE DO IR THS it,.N Iti D E LIYJN L:1LD roU INIU Y L116 KISfi -Q " v ULD H,lP3 BApeBD HIM (CouyhCrrton Seriss) 1993 + LVCKT66 pLt :,~ . ' ._ :RBA08FOR A LUCKY - lOR AL ;YAYS LUCi :Ir. :. ~'L~eS6 Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/pmlv0015 �977 ' A4a1~YB THK Fis ;:6T TODACCOs ~oattd .) ~Yµ~10 THL F1N3:BT NoBKBA .58iiIP A~1lrtY6 LUCKikb FLN .M OBIS TIHi CC .VTSN LSAVSS .,tL .;a .:U TOO CAN'T TL'i.L 0HE LUCKY FH)d :,: .JTii~H t{( DSBCA[iU 86${OF THK TOD : :CCJ NL :,a'I TBYL9N0, lYHITn ..6H 60 RDDNL =~IU YURC ANU FULLY V .,Cn .:L 60 ffiWNU tND F .fUd - 60 POLLY d .C ._<. . - 1!J L'UOnL L .Axi TD/jiinRT OF A LU::lOf STniLCS (Croaa oF tn< Crop) FONTBik1AT FiiOTi'vCTIO& - FJH . A FGLLY YAC.~.w> CiG :•~ .iTa T9$ONLAG CF TB6 CROi' - 1TH CW ;LJl9( ; G ;.J„Y LOXOL O9Lll&li dTi=ANDO 80 EWCND, 60 F:ft~ . 30 FiiLLT .'dCK~ TH6H2O6t:5T U6eli JF FiHG TuiL.1Gll YJJ . .CCJ:: 197{ - THS~HH.IGH: 0F .000D Ta6TC . . ::44AT8 THB FINS6T TOB :£CO fivy JNLY TBL CP:NTA.R LEt.VES LUOIEii dAE ALL-lA1tB K1NU Tu YUUr, 'iltnJ :.T p~Lq TH6 W . :il:uR LW1V:8 -"+iL .L T'Hk: f4iF::w4 L ..,~di .;: : TW4L TnBTS BsTTnfl IllW -R3FiiuBiLLN01 OOOL4AOTdt, 1935 " I/a{;WB BdST FBiMD - 1 :i4 YOL' :i i.ll'Ji3 LT-it1tiB 3iA :NSVEH L62 YOU DONN ITa1i'TBti TJ8nCC0TNAT CJUV'i6 Y@(($ AftE NC FINBH TONACCOS Tu . .N :.aSu f.Jl.J L4 LUC :L.'J Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/pmlv0015 �. -Wd-vJW-~ t 1936 - A Lt(iHT uGtOY,b LUCAIGS :,itE L " ACIA LUC1.Y FOR YOU - IM i~ i.iGHi tuaJll"L 1937 . TOBnCCO RXe'i~ATS b[dOKk ; LUC .I .i; ~ TJ 1 BABY ON YJUkt THnOAT iYLTH }xt{0 iWON TOti :,CW tlG:iC - iTI :i i.GC t'ij 1 1939 - NriYB YOU TRLuil A LUC :'.Y L< .i~?:Y? 1~r'40 « Hffi3K& SHG tHtJK6 TUB : .CCiJ .8 : ::nas uSiJi:ri LUCKI681 Fimi4'R tiOH . ;Ci:Ua ksl.R L ::bG HiCtl'il .'iL 1943 - YS8) LUCSY STRiKi6 Idii :M FIt4o : TOH . :CCO w 1944 - L .B ./Y .F .T . 1946 - BAUNU , 8 ) THS LR,.W 80 60 FULLY P .: .Cr.ub - 95 ~'ruiu :ei: .• . .cit JG GjUALI17f OF PROtN7CT Iti E3 ."d'siPP1+~.i .T S"Ofi ;; OF N'SRo Ti13 . .CCJ .TO80ht1~isIL 80 N8 YOUr JKN THnT raol.r OF . . :fi :iilG 3J'1. : . :7~~ Uis . .i'-LJh' H r•ISSE ToB .,CCo 1947 - FIMW TOB . .CCJ L6 HH/~T C :1<jiCTb 1R :, iac :~B~I':G LUOk'L F+TR1Kri PttfaiNid'io tt1C ; AJao 1948 -CiRBT AO ::IH niTH TVB .CCJ 6itN~ . ;.~Z r-:CUL .,,'_,Y C .) .;131t; ;~D ±dOR6 'L'HAp Y'tLs iL .AT :'i?0 BO d014 YJJct 071A &`r: ,L U6 . :c' .LD JB .iCCJ a t Riri S: :J M J4 , . ;Ji;LGG L • Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/pmlv0015 �I 1949 - Ei1tUK[ : A :.UCG .X TJ FK.cL YoUFt Lavt;L u . .:iT LUCi;c W sa jja ic L -w qiw yo~, . r , F• ti:y, & Q iry CA atxa LUCICI ~,S P.1% .da ltii FJ3 FiH :: 'YJB .•CCJ LUC6INA 2d4 dJiCG i+'JH (Lab . ..~a) Amwt~rta F inenl eiqaupo 1Qe4s i~+s.ee nno R~w Ciq , in~ "IL tsw+l~ "]o~GN l~ea, C., ~, yRA'1~ Of" ~.~{rAYA41~ 'pl(fh~(A~M<~ G{kA~IOM1WJ LiGM`/Q ~'~ .rl~ • i.UCltc~ S'~~~G!/ MO aa4wa ~~M,• ~'~°0~9tr[1p , w Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/pmlv0015 . �0 • 0 Source: https://industrydocuments.library.ucsf.edu/tobacco/docs/pmlv0015 � Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource American Tobacco Company Slogans Subject The topic of the resource List of slogans used by the ATC Description An account of the resource Slogans that were used to advertise the tobacco products of the ATC, including Lucky Strike campaign slogans. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://www.industrydocumentslibrary.ucsf.edu/docs/#id=pmlv0015 Publisher An entity responsible for making the resource available Tobacco Industry Documents Library Date A point or period of time associated with an event in the lifecycle of the resource 1917-1949 Type The nature or genre of the resource Report American Tobacco Company Report https://omeka.uottawa.ca/jmccutcheon/files/original/e8512dd330f38d3746ba6f2ed4d03733.jpg 15369c32357ded40e5ce9260a94d2fb9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Is this you five years from now? Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Image of a woman diving, the ad focuses on overindulgence and how to avoid it, which it holds can be done by smoking. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/tempted/large/tempted_21.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Tempted to Overindulge https://omeka.uottawa.ca/jmccutcheon/files/original/37fb3a4883a2e57662943d010ede0c56.jpg cedb03337c0d634b4f3de7f9abc72e20 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Women in Tobacco Advertisements 1929-1939 Still Image A static visual representation. Examples include paintings, drawings, graphic designs, plans and maps. Recommended best practice is to assign the type Text to images of textual materials. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, https://dublincore.org/documents/dces/. Title A name given to the resource Pretty Curves Win! Subject The topic of the resource Cigarette advertisement targeting women through weight loss and propaganda. Description An account of the resource Focuses on a woman riding a horse, with the caption holding pretty curves win, trying to depict the image that women must be slim and fit, which is achieved through smoking. Creator An entity primarily responsible for making the resource American Tobacco Company Source A related resource from which the described resource is derived https://tobacco.stanford.edu/tobacco_web/images/tobacco_ads/keeps_you_slim/tempted/large/tempted_2.jpg Publisher An entity responsible for making the resource available Stanford Research Institute Date A point or period of time associated with an event in the lifecycle of the resource 1930 Contributor An entity responsible for making contributions to the resource Lucky Strike Type The nature or genre of the resource Advertisement Tempted to Overindulge