Advertisement focusing on the "Torches of Freedom" campaign whereby it holds that an ancient prejudice has been removed, and it promotes the consumption of tobacco products by women in America in 1929.
Focuses on a woman riding a horse, with the caption holding pretty curves win, trying to depict the image that women must be slim and fit, which is achieved through smoking.
Women looking fashionable, and poised, with the caption reading take a hint, essentially focusing on weight loss, and implying smoking as a symbol of moderation.