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Eaton's Fall & Winter Catalogue Cover, 1918/19
Cover of Eaton's Fall & Winter Catalogue, illustrates connection between Canadian Agriculture and Eaton's perception of their market.
Imperial Fanning Mills, Fall & Winter 1918/19
Advertisement of Imperial fanning mills that directly connects modernization with engines and
Imperial Kerosene Engines, Eaton's Fall and Winter Catalogue 1918/19
Full page advertisement for Imperial kerosene engines which directly depicting Eaton's role in agricultural modernization
Imperial Gasoline Engines, Eaton's Fall and Winter Catalogue 1918/19
Full page advertisement for Imperial gas engines which specifically targeted farms and farmers, illustrating how Eaton's induced a process of modernization
Power Tools Advertised in Eaton's Fall and Winter Catalogue 1915/16
Advertisement of many farm implements, many are power tools which require engines to operate.
Fanning mill without engine powered option, Eaton's Fall and Winter Catalogue 1915/16
A grain fanning mill without an engined powered option, two years later the Imperial fanning mills would be adaptable to engine power
Power tools in Eaton's Fall and Winter Catalogue 1934/35
A full page advertising power tools, illustrating the process of modernization, both encouraging and forcing farmers to adapt to power tools
Gasoline Engines in Eaton's Spring and Summer Catalogue 1916
A page advertising gasoline engines