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For a Slender Figure -Reach for a Lucky instead of a Sweet
Advertisement featuring women, focusing on selling tobacco for sake of weight control
I Know an Easy Way to Keep From Getting Fat
Advertisement targeting women through weight loss and fat shaming. Focusing on the modern diet and avoidance of temptation, instead of eating sweets, reach for a cigarette.
I Smoke a Lucky Instead of Eating Sweets
Advertisement targeting weight loss, endorsement given by Lady Grace Drummond Hay.
Reach for a lucky instead of a sweet -it's toasted
Advertisement with endorsement from star, Betty Compson. Has information on propaganda.
To Maintain a Slender Figure -Reach for a Lucky
Advertisement with information reading Insidious Falsehoods- Boomerangs.
The Shadow Which Pursues Us All
Focused on avoiding the future shadow, and refraining from eating sweets or too much food, instead encouraging nicotine consumption.
Avoid that Future Shadow
When tempted, reach for a lucky, focuses on promoting weight loss and avoiding temptation by smoking.
The Heartless Shadow that Threatens the Modern Figure
Avoid that future shadow by refraining from overindulgence.
Nature Never Hints in Vain
Avoid that future shadow, quote from John Greenleaf.
The Shock of Facing What Your Figure May Become
Avoid that future shadow, focuses on worry about what figure will look like if continue to overeat.