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The Heartless Shadow that Threatens the Modern Figure
Avoid that future shadow by refraining from overindulgence.
Avoid that Future Shadow
When tempted, reach for a lucky, focuses on promoting weight loss and avoiding temptation by smoking.
The Shadow Which Pursues Us All
Focused on avoiding the future shadow, and refraining from eating sweets or too much food, instead encouraging nicotine consumption.
To Maintain a Slender Figure -Reach for a Lucky
Advertisement with information reading Insidious Falsehoods- Boomerangs.
Reach for a lucky instead of a sweet -it's toasted
Advertisement with endorsement from star, Betty Compson. Has information on propaganda.
I Smoke a Lucky Instead of Eating Sweets
Advertisement targeting weight loss, endorsement given by Lady Grace Drummond Hay.
I Know an Easy Way to Keep From Getting Fat
Advertisement targeting women through weight loss and fat shaming. Focusing on the modern diet and avoidance of temptation, instead of eating sweets, reach for a cigarette.
For a Slender Figure -Reach for a Lucky instead of a Sweet
Advertisement featuring women, focusing on selling tobacco for sake of weight control
I Recommend a Lucky in place of a Sweet
Advertisement focusing on promoting weight loss through cigarette consumption, featuring Elsie de Wolfe.
We know our Luckies that's how we stay slender
Catherine Moylan, Miss Universe and actress in Ziegfeld Follies, Myrna Darby, and Muriel Finley, Ziegfeld Follies and a renown Hollywood beauty, are featured in this advertisement promoting the consumption of tobacco for the purpose of staying…