Title
Mary Pickford's "The Pride of the Clan" at the Imperial [advertisement]
Date
1917
Description
This advertisement for Mary Pickford's "The Pride of the Clan" at the Imperial theatre provides a list of instruments that comprise the "$35,000 Symphonic Orchestral wonder organ," mentions that "Prof. Craig has arranged a special programme of Scotch music" to accompany the film, and announces that Little Nan MacGregor would be performing Scotch dances and songs at the film showings. Black and white large widthwise rectangular advertisement. Two small stills from the film at the left and right. The left one shows Pickford in a dark top and light skirt with long dark hair, sitting on a rock beside a man in dark dress and a dark hat. The right one shows a man walking away from Pickford, who has her hands on her hips and another man behind her. Also in a rocky setting. Above these stills are two small boxes with text. The left box reads "Scotch Dances | The management have been very fortunate in securing the services of Little Nan MacGregor, the brilliant exponent of Scotch dances and songs. This clever little artiste will be seen in some very pretty dances of the Highlands. There will be no increase in pries, although the management have been put to tremendous expenses to show this wonderful picture to their patrons." The right box reads "Scotch Music | To provide the proper atmosphere for this picture Prof. Craig has arranged a special programme of Scotch music on our huge $35, 000 Symphonic Orchestral wonder organ comprised of violins, violas, cellos, piccolo, flutes, cornets, trombones, French horns, trumpets, saxaphones [sic], oboes, bassoons, clarinets, and piano and the percussion instruments such as bass drum, snare drum, crash cymbal, small cymbal, chimes, orchestra bells, unaphone, xylophone, etc., all controlled by ne man, and a musical feature exclusive to Canada Theatre Beautiful." The rest of the text is as follows: Mary Pickford | All Next Week | February 5 to 10 | In Her Latest and Greatest Artcraft Offering | "The Pride of the Clan" | In Eight Massive Parts---The Most Charming and Sweetest Story Mary has Ever Told | First Time Shown in Canada | Commencing Monday, Feb. 5th, and all week, we will present the World's Sweetheart, Mary Pickford, in her new photoplay produced by her own company and released by Artcraft, "The Pride of the Clan." | Every Scotchman in the country hails with delight the news that "Little Mary" has selected the role of "Margaret MacTavish" as her next screen impersonation. For a long time Caledonians have hoped to see the most popular girl in the world characterize the charming lass of the heather and that she will forever immortalize the typical winsomeness of Scotland's fair daughters with characteristic effectiveness is readily expected. However, the wonderful heart appeal as well as dramatic finesse displayed in "The Pride of the Clan" makes it an offering that will prove of universal appeal. During her long and brilliant career on the screen "Little Mary" has portrayed characters of a number of different nationalities, her recent photoplay, "Less than the Dust" having met with record-breaking success throughout the entire country. It is a long way from the banks of the Ganges to the wind blown fields of Scotch heather, but it is a trip that Miss Pickford has taken in the interval between "Less Than the Dust" and "The Pride of the Clan," a story of the northwest coast of Scotland. | Let Your Pulse Beat With Mary's | Let Your Heart Leap Out to Her | Shown Exclusively All Next Week Feb. 5-10 | Imperial | Exclusively High Class | Prices: | Matinee - 5c and 10c | Evening 10c and 20c | Showings: | Matinee - 1:30 and 3:30 | Evening 7:00 and 9:00
Source
Imperial advertisement. Ottawa Journal. February 3, 1917: 16.
Microfilm from Ottawa Public Library