Digital History - Histoire Numérique

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Reach For a Lucky 1.jpg
Starting in 1929, Lucky Strike started a campaign focused on selling tobacco products to women specifically by targeting weight loss. The particular ad reads "To keep a slender figure no one can deny...reach for a lucky instead of a sweet." The…

Reach for a Lucky 10.jpg
Advertisement with information reading Insidious Falsehoods- Boomerangs.

Love and Feminity 9.jpg
Man holding a woman who is smoking a Lucky Strike cigarette -indicating he will never let her down, like how the Luckies will never let the consumer down

Future Shadow 12.jpg
Quote from William Cullen Bryant. Future Shadow -focused on weight loss and avoiding temptation.

Reach for a Lucky 4.jpg
Catherine Moylan, Miss Universe and actress in Ziegfeld Follies, Myrna Darby, and Muriel Finley, Ziegfeld Follies and a renown Hollywood beauty, are featured in this advertisement promoting the consumption of tobacco for the purpose of staying…

Women Are Free! -Torches of Freedom.jpg
Advertisement focusing on the "Torches of Freedom" campaign whereby it holds that an ancient prejudice has been removed, and it promotes the consumption of tobacco products by women in America in 1929.

For Your Throat 2.jpg
That only a light smoke offers -advertisement focusing on the protection of the throat -Lucky Strike endorsement
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